For this project we were meant to create a brand for a company that was either pre-exisitng or one we made. Regardless of which route we went, the objectives were the same. To create a comprehensive branding packet and manual for a business. A logo, letterhead, business and envelope had to be designed. I decided to create a company named Trots.

Trots is a fictional dance studio that hosts dances, weddings and retirement parties. It’s inspired by the big band era and swing dancing. It’s a family oriented environment that’s focused on transporting people to a more ‘carefree’ time.